SteamBowl
Double Boiler
Project Overview:
We worked with the SteamBowl team to bring their innovative double boiler to life online. The focus was on showcasing its versatility, ease of use, and sleek design, while positioning it as a must-have kitchen essential for home cooks and professionals alike.
Our team led the concept, content, and design of a fresh digital presence highlighting key features, step-by-step use cases, and creative recipes. The result was a modern, user-friendly site that not only educates but also inspires, helping SteamBowl connect with a wider audience and helping increase sales and expand SteamBowl’s customer base.
Our primary objective was to increase acquisition and awareness, and the data shows strong progress toward that goal. Website sessions increased by +151% YoY, indicating that our content, campaigns, and top-funnel initiatives successfully expanded reach and visibility.
Although the conversion rate declined, this is expected when attracting a broader, colder audience at scale.
Despite this, total sales still grew by +61%, demonstrating that high-intent visitors continue to respond well to our offering.
Website Insights
Meta paid campaigns generated over 97% of total views, indicating that organic reach is minimal and paid strategy is essential for visibility.
Total watch time increased by 32.9% (YoY), showing that viewers spend time on content despite low 1-minute views.
Key Trends:
Major spikes in views during late May, July, and late October, corresponding with targeted campaigns.
Paid ads drove the bulk of reach and visibility, while organic views maintained a steady baseline.
Content interactions doubled, showing strong audience engagement and content relevance.